Scotland’s number one food brand has kicked off a new partnership with Stirling County Rugby Football Club, helping to ensure hundreds of children start their weekend off with a protein packed breakfast.
Graham’s Family Dairy, based in Stirlingshire, has partnered with the club for the first time in a season-long deal which will see the family business join other sponsors to support the community.
Alongside funding and branding, the sponsorship includes product donation which will benefit Stirling County RFC breakfast clubs and additional children’s events during the season. The initiative provides free breakfast for P1-P7 at the club’s Saturday morning sessions.
All 18 of Stirling County’s teams, from Men and Women’s 1st XV to junior and entry level teams for Boys and Girls, will wear the Graham’s Family Dairy logo on their shirts and the dairy’s branding will feature around the first team pitch.
Robert Graham, Managing Director at Graham’s Family Dairy said:
“Our products are naturally high in protein and the healthy ingredient list means this is the perfect addition to our most important meal of the day, breakfast. By supporting the junior Saturday sessions, we hope to ensure more children and young people have access to a nutritional start to their active days. It’s an exciting time for the club and it’s brilliant to be a part of it.
“Growing up in the area, and playing for the Stirling County thirds – although it was apparent that my rugby career wasn’t to take off – I can attest to how important this club is to its members. By supporting and investing in grassroots rugby we are not just fostering a sport; we are helping to build a stronger, more connected community where people of all ages can take part in physical activity and be part of a team.”
Having launched its first product in the high-protein range in 2017, Graham’s Family Dairy products have become synonymous with supporting sporting recovery and contributing to a well balanced diet. Among the expanding range of products, Protein 25 pots and pouches continue to prove most popular, packing a hearty 25g of natural dairy protein per serving, they are also fat free and sweetener free.
Jack McIlroy Reid, General Manager at Stirling County RFC said:
“The products that Graham’s Family Dairy is providing for our Saturday morning junior rugby sessions means that hundreds of local children are starting their weekends off with positive activity and the right nutrition, and I’m delighted to be working with our neighbours to be able to deliver that.
“It’s fantastic for the club to be partnering with a local company of this stature and while they are an internationally recognisable brand, the deal clearly reflects how important the local community is to Graham’s Family Dairy.”
On top of traditional dairy products, Graham’s Family Dairy continues to see growth in demand for its high-protein range. Sales of protein and Skyr products have overtaken sales of conventional milk in major supermarkets, with protein products now equating to around a quarter of all sales.
